Evaluating 72Sold: A Review of Its Legitimacy in Home Selling

72Sold has emerged as a distinctive player in the real estate landscape, boasting an aggressive marketing strategy that pledges to sell your home within 8 days. While this approach has garnered attention, questions persist regarding its efficacy and legitimacy. In this article, we delve into the realm of 72Sold reviews to gauge the veracity of its claims and the overall customer experience.

When perusing 72Sold reviews, it’s imperative to discern both positive and negative feedback. Despite sporting an impressive 4.9/5 rating on Google from over 2,000 reviews, it’s crucial to approach these ratings with a degree of skepticism. Many of these reviews stem from real estate agents rather than direct customers, potentially skewing the results.

Moreover, grievances regarding communication, service quality, and sale prices have been voiced by some customers, underscoring the importance of a comprehensive review analysis before committing to the platform.

Concept and Business Model:

Established in 2018, 72Sold operates as a real estate brokerage firm with a mission to expedite home sales while ensuring fair pricing. Central to its business model is a flat fee structure, where homeowners are charged a nominal $1,000 fee for the entirety of the selling process.

This fee encompasses an array of services including professional photography, marketing, and MLS listing, distinguishing itself from the conventional commission-based fee structure prevalent in the industry.

Market Presence:

Despite its relatively recent inception, 72Sold has swiftly entrenched itself in the real estate market, boasting a presence across several states in the US. Its robust online presence, facilitated by a user-friendly website, serves as a testament to its growing influence.

The website not only elucidates the company’s services and fees but also enables customers to avail themselves of a free home valuation and schedule consultations with 72Sold agents.

Customer Experiences:

Testimonials depict a mixed bag of experiences with 72Sold. While some customers laud the company for its expeditious and hassle-free service, others have expressed discontentment, citing instances of perceived pressure to accept subpar offers.

Service satisfaction has also been a point of contention, with reports of communication hurdles and delayed updates contrasting with accounts of responsive and supportive agent interactions.

Comparative Analysis:

In contrast to traditional real estate services characterized by protracted timelines and hefty commissions, 72Sold offers an innovative alternative. Its promise of selling homes within 8 days at a fraction of the cost has positioned it as a disruptive force in the industry.

Moreover, its unique pricing strategy, coupled with a focus on creating buyer urgency, sets it apart from competitors.

Frequently Asked Questions (FAQs)

What are the commission rates associated with selling a home through 72 Sold?

72 Sold follows the industry standard commission rates for real estate brokers. The company charges a fee of 5-6% of the sale price, where 2-3% goes to the selling agent, and the other 2-3% is allocated to the buyer’s real estate broker. While there have been reports of a 1% service fee, the details are somewhat unclear.

Have there been any notable complaints or issues reported about 72 Sold?

There have been some complaints and negative reviews about 72 Sold. Some customers have reported issues with the quality of the agents and the overall customer service experience. However, the company has a high rating on Google, with a 4.9/5 score based on over 2,000 reviews.

Are there any ongoing legal disputes involving 72 Sold?

It is unclear whether there are any ongoing legal disputes involving 72 Sold. The search results yielded no relevant information.

What is the Better Business Bureau’s rating for 72 Sold?

72 Sold has a 5/5 rating on the Better Business Bureau website based on 125 reviews.

How do customer reviews on Google reflect the service provided by 72 Sold?

Customer reviews on Google are generally positive, with a 4.9/5 rating based on over 2,000 reviews. However, it’s important to note that more than half of the reviews come from 72 Sold realtors rather than customers, which could skew the overall rating.

Can you clarify if 72 Sold offers a service to purchase homes directly?

It is unclear whether 72 Sold offers a service to purchase homes directly. The search results yielded no relevant information.


72Sold presents a compelling proposition for homeowners seeking a swift and cost-effective means of selling their properties.

Prospective customers should conduct thorough research and weigh the pros and cons before committing to the platform, despite the undeniable attractiveness of its unique approach and competitive pricing.

By delving into 72Sold reviews and critically evaluating its offerings, homeowners can make informed decisions tailored to their specific needs and preferences.

Hello, I'm good at lots of different things like making websites better for search engines (that's called SEO), writing interesting stuff for websites, and creating websites. I really love digital marketing, and I'm really good at paying attention to small details.

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